As a means of tailoring your experience at our site, Malt-O-Meal gathers non-personally identifiable information about you when you visit our web site. We do not collect personally identifiable information unless you volunteer it.
Our site has industry standard security measures in place to protect the loss, misuse, and alteration of the information under our control. While there is no such thing as “perfect security” on the Internet, we employ all reasonable measures to ensure the safety of your personal information.
How We Collect and Use Information
When you visit our site, non-personally identifiable information about you is collected in a number of ways. We track your activities through your IP address, computer settings, or most-recently visited URL. We may also ask you to provide certain non-personally identifiable information about yourself—such as your age, household income, and buying preferences. We use this information to monitor the number of visitors to the various sections of our web site and to tailor your online experience with us—we want to make this site fun and as user-friendly as possible.
Malt-O-Meal does not collect information about you that is personally identifiable unless you voluntarily submit the information to us—for example by filling out a registration form or survey. Our registration forms typically ask for information such as your name, address, zip code, e-mail address and telephone number. Our consumer surveys are designed to collect information about what influences your cereal purchases. We may ask you about your purchase frequency, the importance of various factors in the purchase decision, and how many people, of what ages, live in your household.
In general, we use any personal information you provide to us for the specific purpose we describe (such as mailing address so we can send you free coupons), or for internal marketing purposes. We may also use this information to send you promotional material about Malt-O-Meal, and to assist us in web site administration. You will not be asked to disclose more information than is necessary, and we do not require that you provide this information to access our web site. Any information we collect about you will not be sold to or shared with any third party.
Children’s Online Privacy
Malt-O-Meal’s web site does not publish content that is targeted to children, nor do we seek to collect personal information from children. Participation in our site and its activities is limited to people 18 years or older, and there are several notices about these participation limits posted on our site. We do not knowingly collect personal information from children and therefore do not take any specific steps to protect the privacy of children who disclose their personal data to us. If a specific Malt-O-Meal program allows participation by children, it will be clearly identified as such on our site, and we will comply with all requirements of the Children’s Online Privacy Protection Act. Malt-O-Meal encourages parents and guardians to spend time online with their children, and to participate in the activities offered on the sites they visit.